Friday, November 16, 2007

All Agents Are Not Created Equal

Not all agents or companies are created equal!! In the strong market we just went through getting the home under contract was not the problem. Getting the best terms and highest dollar was the most important factor. Many agents were successful just due to the fast pace of the market. Now that things are more competitive it is different, very different.
We see agents putting in listings without putting in the school information or in some cases the wrong schools. Wrong subdivisions are listed more frequently than you can imagine especially in subdivisions such as Virginia Run where the neighborhood name is different in the tax records. Knowing correct information is a basic consideration but there are others.
A good agent should tell you what you need to hear and not just what you want to hear -especially regarding condition and price. They should have a clear strategy, an understanding of the marketplace, an advertising budget and ideally a proven track record. This is important in getting the best terms and most money but it is also paramount in just getting your home sold.
I know this sounds like shameless self-promotion (and basically it is!!) but it is also based on a desire to educate the consumer as to what to look for. Those properties that sell for less because of misinformation become bad comps for the rest of us. While I may like to think I am the best choice in real estate there re other good agents out there as well. As a consumer educate yourself on what to look for in a listing agent.
Call our office and we will be happy to send you a copy of "Questions to Ask Your Agent" (and yes, we have all the right answers) and we can send you a DVD on "How to Prepare Your Home for Sale" prepared by Tony Randall

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